After you conduct scientifically significant research in your market, you'll have a great set of statistics. But what do the numbers mean? In this issue of Transcendent, we take a deeper look at analyzing research data.

If this is your first time reading our newsletter, this issue is the third installment in a series. The first provided an overview of our 10 Steps to Effective Hospice Marketing (April 2009). The second explored Step One – market research. (May 2009). Both issues are available online by clicking the links provided.
 

In the research phase, data is collected from many different sources – internal and external. You know you have a lot of data, but how do you connect the dots to really connect with your audiences? How do you mesh together all the different voices to make sense of where you think you stand versus where you really stand versus where you would like to stand? MORE>>

Market research invariably turns up at least a few big surprises – results that seem, at least on the surface, completely counter-intuitive.

Perhaps the greatest analytical tool is to ask the age-old question, "WHY?" (That's probably the reason there's a "y" in the middle of "analysis.") Why isn't the market seeing answers that seem so obvious? MORE>>
 

Most hospices typically face a challenge of underutilization from minority populations. A recent national study by Healthcare Market Resources reveals the relative penetration of hospice usage by state for African-Americans. How does your state rank? MORE>>

Click the map to see opportunities down to the zip code level.