We are at the halfway point of our discussion of 10 Steps for Effective Hospice Marketing. We hope you have enjoyed this series and it helps you as you plan for the future. In this issue, we will explore Step Five – Verbalize. Of course, if you want to review Steps One through Four, please click the link on left and our archive of newsletters on our website is available to you.

As competition continues to heat up in the hospice arena, you'll want to distinguish your organization from other hospice programs. Using your distinctive strengths as a foundation, you can build a consistent look and feel to all your communications.

A popular author and pastor, Max Lucado, has a book titled "It's not about you!" It might seem odd to suggest that thought when a hospice is marketing itself. When trying to inform and educate folks in the community about the benefits of your hospice, isn't it all about what you can do for them? MORE>>

By knowing and building on your strengths – especially as they're perceived by the community, you help audiences differentiate your hospice from others. One way to do this is by telling people why your hospice is better than your competitors. MORE>>

One lady played a pivotal role in creating the modern hospice movement. Do you know her name? MORE>>

You'll have two opportunities to learn how to promote your hospice with dignity. Join us for "10 Steps to Effective Hospice Marketing" presented by Stan Massey, Transcend Hospice Marketing Group. The webinar will include an explanation of the 10-step process: research, analyze, strategize, prioritize, verbalize, personalize, distribute, internalize, evaluate and repeat. Utilize our proven process to improve your ALOS and ADC.

Stay tuned for more information in our next newsletter.
 

Your hometown newspaper may carry a regular column from Tim Carter, or you may be familiar with his broadcasts or e-newsletter which covers advice on anything to do with home renovation, repair and the building industry.

Imagine our surprise when reading a July edition of his e-newsletter to read a poignant, personal endorsement of hospices. He had just experienced hospice through the care they gave his Mother who recently died. When we contacted him for permission to link to his e-newsletter he declared "Hospices rock!" Click here to read Tim's account from his askthebuilder.com e-newsletter.